In the Jewish tradition, as in marketing today, branding was quite important. But it’s about branding yourself as an individual. Your brand is your name. Live up to it.
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Rabbi Arnold D. Samlan, MSW, is Founder and Owner of Jewish Connectivity. Arnie is an innovative and creative Jewish educational leader and rabbi. His programs and teachings have powerfully impacted Jewish learners and professionals across the country. A native of Chicago, he now lives in Long Island, NY. Arnie blogs as The Notorious R.A.V., and has a Twitter feed with over 700 followers, @jewishconnectiv.
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