JCast Network

You’ve probably seen the commercial. A pretty young woman wakes up in her young person’s cheaply-decorated apartment bedroom. She smiles, stretches and leaps from the edge of the bed and in one effortless motion she pulls off an unsightly lighting fixture from the ceiling and reveals the stylish ceiling fan hidden underneath. She returns to the room, dressed as a bride, carried over the threshold by a handsome groom. She spins out of his arms, peeling off all the ugly old wallpaper and revealing the attractive yellow paint job underneath. In a graceful cascade of never-ending movement, they flash through their lives- dad lifts the young kids off a dingy, toy-strewn rug, mom pulls up the rug and, with the help of her now-teenage boys, rolls out a new carpet and serves them lemonade without missing a beat. Her gracefully aging husband comes down the stairs and joyfully dances as he pushes the kitchen wall back, opening up the space and revealing French doors.  The scene shifts and the much older couple are hosting a family gathering on the patio. The husband asks the wife to dance, evoking the courtship of their youth, and as they tenderly move around each other, their two grown sons dance around the perfect green lawn with wives and children of their own. The camera pulls back and the sun begins to set on a perfect American day as the Lowe’s logo appears on the screen along with the slogan “Never Stop Improving.”. Throughout it all, that song keeps playing- you know the one cause it sticks in your head like gum under a theatre seat (trust me, I’m an expert): “Don’t stop doing what you do”

It’s a great commercial, right? Brilliant and inspiring and a total crock of shit.

Seriously, the guy who made this commercial should fucking die. He should be beaten to death with his Clios or forced to eat them all, so that his stomach explodes and he dies really painfully and then gets eaten cock first by a gluttonous gangster and, by the way, if you haven’t seen The Cook, the Thief, His Wife and Her Lover then do yourself a favor and DON’T. It’s soooo not worth seeing just to get that reference. Wikipedia if you must or just pretend I made a Hunger Games reference or something else current and that I’m not just some weird aging freakazoid who’s pop-culture reference points are still stuck in the 90’s (“Hunger Games”­ that’s a thing, right? I can’t keep up with all these new-fangled “books” you kids are reading today. Back in my day we didn’t bother with any of that “reading” nonsense. We just watched Ren and Stimpy on VHS in our dorm rooms and we liked it!)